{"id":7299,"date":"2026-10-28T15:55:44","date_gmt":"2026-10-28T14:55:44","guid":{"rendered":"https:\/\/radiomars.ma\/fr\/?p=7299"},"modified":"2026-10-28T15:55:44","modified_gmt":"2026-10-28T14:55:44","slug":"mbappe-chine-laliga-face-a-un-risque-de-100-millions-deuros","status":"publish","type":"post","link":"https:\/\/radiomars.ma\/fr\/?p=7299","title":{"rendered":"Mbapp\u00e9\u2013Chine : LaLiga face \u00e0 un risque de 100 millions d\u2019euros"},"content":{"rendered":"<p><strong>Les d\u00e9clarations de Kylian Mbapp\u00e9 sur Mao Zedong provoquent une crise qui d\u00e9passe le cadre sportif. Entre menace de boycott, rupture de contrats publicitaires et incertitudes sur les droits audiovisuels, le football espagnol redoute de lourdes cons\u00e9quences financi\u00e8res sur le march\u00e9 chinois<\/strong>.<\/p>\n<p>La pol\u00e9mique autour de Kylian Mbapp\u00e9 prend une nouvelle dimension. Apr\u00e8s les d\u00e9clarations de l\u2019attaquant fran\u00e7ais sur Mao Zedong, qui ont suscit\u00e9 une vive r\u00e9action en Chine, le football espagnol s\u2019inqui\u00e8te des r\u00e9percussions \u00e9conomiques de cette affaire. Selon le quotidien espagnol AS, les pertes potentielles pour LaLiga et ses clubs pourraient avoisiner les 100 millions d\u2019euros par saison.<\/p>\n<p>Conscient de la sensibilit\u00e9 du march\u00e9 chinois, le championnat espagnol s\u2019emploie \u00e0 limiter les d\u00e9g\u00e2ts. Mbapp\u00e9 a pr\u00e9sent\u00e9 ses excuses apr\u00e8s la controverse, tandis que LaLiga a \u00e9galement exprim\u00e9 ses regrets aupr\u00e8s du public chinois. L\u2019objectif est d\u00e9sormais d\u2019\u00e9viter que cet \u00e9pisode ne fragilise des ann\u00e9es de travail consacr\u00e9es au d\u00e9veloppement du football espagnol en Asie.<\/p>\n<p><strong>La Chine, un march\u00e9 strat\u00e9gique<\/strong><\/p>\n<p>Les enjeux sont consid\u00e9rables. Depuis plus d\u2019une d\u00e9cennie, LaLiga multiplie les initiatives pour renforcer sa pr\u00e9sence en Chine, un territoire majeur pour la diffusion de ses comp\u00e9titions, ses partenariats commerciaux et le d\u00e9veloppement de sa marque.<\/p>\n<p>Les droits audiovisuels repr\u00e9sentent \u00e0 eux seuls pr\u00e8s de 50 millions d\u2019euros de recettes annuelles sur ce march\u00e9, selon les chiffres rapport\u00e9s par AS. \u00c0 ces revenus s\u2019ajoutent les contrats de sponsoring, les accords commerciaux et les programmes de formation.<\/p>\n<p>Une rupture durable des relations commerciales pourrait donc affecter plusieurs sources de revenus. Au-del\u00e0 des pertes financi\u00e8res imm\u00e9diates, le risque concerne \u00e9galement la visibilit\u00e9 internationale du championnat et sa capacit\u00e9 \u00e0 poursuivre son expansion dans l&rsquo;un des march\u00e9s les plus importants du football mondial.<\/p>\n<p><strong>Le pr\u00e9c\u00e9dent inqui\u00e9tant de la NBA<\/strong><\/p>\n<p>Le football espagnol dispose d\u2019un pr\u00e9c\u00e9dent qui incite \u00e0 la prudence : celui de la NBA. En 2019, la ligue nord-am\u00e9ricaine de basket-ball avait subi les cons\u00e9quences d\u2019une crise diplomatique avec la Chine apr\u00e8s les d\u00e9clarations de Daryl Morey, alors dirigeant des Houston Rockets, en soutien aux manifestants de Hong Kong.<\/p>\n<p>La diffusion des rencontres avait \u00e9t\u00e9 interrompue en Chine pendant environ deux ans et demi. Les relations se sont progressivement r\u00e9tablies, mais les tensions ont durablement affect\u00e9 les \u00e9changes commerciaux et sportifs. Des rencontres de pr\u00e9paration ont notamment fait leur retour \u00e0 Macao en 2025.<\/p>\n<p>Ce pr\u00e9c\u00e9dent nourrit les inqui\u00e9tudes de LaLiga. Une mise \u00e0 l\u2019\u00e9cart prolong\u00e9e du march\u00e9 chinois pourrait entra\u00eener une baisse des recettes et compliquer les ambitions internationales du championnat espagnol.<\/p>\n<p><strong>Les clubs \u00e9galement expos\u00e9s<\/strong><\/p>\n<p>Le Real Madrid et le FC Barcelone sont particuli\u00e8rement concern\u00e9s par cette situation. Les deux g\u00e9ants espagnols ont d\u00e9velopp\u00e9 une pr\u00e9sence importante en Chine \u00e0 travers des partenariats commerciaux, des op\u00e9rations promotionnelles et des tourn\u00e9es de pr\u00e9paration.<\/p>\n<p>Mais les r\u00e9percussions potentielles ne se limitent pas aux deux grands clubs. Le Betis entretient notamment des relations commerciales avec l\u2019entreprise Gree et a d\u00e9velopp\u00e9 des projets de formation en Chine. L\u2019Espanyol b\u00e9n\u00e9ficie, de son c\u00f4t\u00e9, de partenariats avec Kelme et MaxHub, tandis que le groupe chinois Rastar conserve une participation dans le capital du club catalan. Le Valence CF dispose \u00e9galement d\u2019accords commerciaux sur ce march\u00e9.<\/p>\n<p>Cette diversit\u00e9 de partenariats montre \u00e0 quel point les int\u00e9r\u00eats \u00e9conomiques du football espagnol sont imbriqu\u00e9s avec ceux des entreprises chinoises.<\/p>\n<p><strong>Tebas en premi\u00e8re ligne<\/strong><\/p>\n<p>Face \u00e0 cette situation, le pr\u00e9sident de LaLiga, Javier Tebas, a rapidement engag\u00e9 des d\u00e9marches pour tenter de pr\u00e9server les relations avec les partenaires chinois. Apr\u00e8s avoir pr\u00e9sent\u00e9 des excuses, il a rencontr\u00e9 l\u2019ambassadeur de Chine en Espagne afin d\u2019\u00e9voquer les moyens de surmonter la crise.<\/p>\n<p>LaLiga entend notamment pr\u00e9server ses accords de coop\u00e9ration avec les instances et les op\u00e9rateurs chinois, dont plusieurs projets doivent se poursuivre jusqu\u2019en 2029.<\/p>\n<p>L\u2019enjeu est d\u00e9sormais de circonscrire la pol\u00e9mique avant qu\u2019elle ne se transforme en rupture commerciale durable. Pour le football espagnol, l\u2019affaire Mbapp\u00e9 rappelle qu\u2019une d\u00e9claration individuelle peut d\u00e9passer le terrain m\u00e9diatique et toucher des int\u00e9r\u00eats \u00e9conomiques majeurs.<\/p>\n<p>\u00c0 l\u2019heure o\u00f9 les grandes comp\u00e9titions europ\u00e9ennes cherchent \u00e0 consolider leurs revenus \u00e0 l\u2019international, la Chine demeure un march\u00e9 trop important pour \u00eatre n\u00e9glig\u00e9. Et pour LaLiga, la priorit\u00e9 est claire : emp\u00eacher qu\u2019une controverse autour d\u2019une star mondiale ne se transforme en crise financi\u00e8re \u00e0 grande \u00e9chelle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les d\u00e9clarations de Kylian Mbapp\u00e9 sur Mao Zedong provoquent une crise qui d\u00e9passe le cadre sportif. Entre menace de boycott, rupture de contrats publicitaires et incertitudes sur les droits audiovisuels, le football espagnol redoute de lourdes cons\u00e9quences financi\u00e8res sur le march\u00e9 chinois. La pol\u00e9mique autour de Kylian Mbapp\u00e9 prend une nouvelle dimension. Apr\u00e8s les d\u00e9clarations [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,33,48,47],"tags":[1246,168,136],"class_list":["post-7299","post","type-post","status-publish","format-standard","has-post-thumbnail","category-flash","category-linternationales","category-slider","category-top-spots","tag-chine","tag-liga","tag-mbappe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mbapp\u00e9\u2013Chine : LaLiga face \u00e0 un risque de 100 millions d\u2019euros - RADIOMARS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/radiomars.ma\/fr\/?p=7299\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mbapp\u00e9\u2013Chine : LaLiga face \u00e0 un risque de 100 millions d\u2019euros - RADIOMARS\" \/>\n<meta property=\"og:description\" content=\"Les d\u00e9clarations de Kylian Mbapp\u00e9 sur Mao Zedong provoquent une crise qui d\u00e9passe le cadre sportif. Entre menace de boycott, rupture de contrats publicitaires et incertitudes sur les droits audiovisuels, le football espagnol redoute de lourdes cons\u00e9quences financi\u00e8res sur le march\u00e9 chinois. La pol\u00e9mique autour de Kylian Mbapp\u00e9 prend une nouvelle dimension. 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